Saturday 19th February 2011
I went on a media course lately. I went with Andy; the Director of Operations. The course was run by Pro Digital, and the purpose was to educate the ‘uninformed’ such as me on how to use the social network sites like ‘Facebook’ to promote your business and raise your profile in general.
The day was on Tuesday the 8th of February. The location was Ellesmere Port in Cheshire. Ellesmere Port, topographically, is as far away removed from the uplands of the north of England as it is possible to get for more than one reason. The first reason is; it’s flat. Well, certainly flat by the standards of a North Country Lad who was born in the Pennines and who lives in the Lake District. Secondly; Ellesmere Port cannot be described as picturesque. I mean no offence to anybody living in Ellesmere Port, but a lot chemical plants have set up shop there, as it is also the major shipping port for England’s North West. If you happen to be driving past on the M56 at night, the place does have a stark surreal beauty that’s not without merit, but again, as radically removed from upland scenes such as dry stone walls and Herdwick or Swaledale Sheep as it is possible to get.
This was the backdrop to the one day course we embarked upon, and I for one, felt a little bit like a fish out of water. There were maybe fifty or more participants on the course, whether male or female, everybody was sharply dressed in their power suits, evidently very much at home in this modern corporate environment. I was wearing cargo trousers, walking boots and a crumpled black shirt which perfectly matched my long hair. ‘Wulf Ingham, World Owl Trust’ my badge said. Yeah, he looks the type.
Having said that, everybody was very friendly. I chided myself for feeling insecure. The thing is if the World Owl Trust is to be taken seriously, we have to be comfortable in this environment. We will have to court big concerns to help fund the World Owl Trust’s conservation efforts for the foreseeable future. That’s a very good reason why we went to learn about Twitter and Facebook.
I’ve hit the ground running so to speak regarding social websites, but I am a quick learner. The course was very informative and has made us aware of many possibilities.
See you next week
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|World Owl Trust
Registered Charity Number: 1107529
Limited Company Number: 5296745
The World Owl Trust is a member of the British and Irish Association of Zoos and Aquariums (BIAZA) and the European Association of Zoos and Aquariums (EAZA). The Trust relies on a dedicated membership, visitors, donations and legacies.